The architect of narrative-driven collections inspiring introspection and interactive design.
THIS IS NOT A GAME
The mantra “This Is Not A Game” resonates deeply with the profound truth that life is fundamentally a journey of self versus self. It encapsulates the understanding that the most significant battles are internal, a continual struggle for personal growth and self-realization.
When one embraces the seriousness of this inner conflict and chooses to evolve, a transformative power is unlocked.


EBONY & IVORY
Our next BETA CAPSULE, set to unveil in 2025, will be themed around Ebony and Ivory — two states of matter that often represent duality. The intention behind this theme is to highlight how growth can be achieved through this duality, with the state of contradiction serving as a unified truth. It is this truth that enables us to move forward.

