BETA CAPSULE

BY BLEUUE

BETA CAPSULE

BY BLEUUE

A BLEUUE CONCEPT
BLEUUE BETA CAPSULE

The architect of narrative-driven collections inspiring introspection and interactive design.

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BETA CAPSULE 1

THIS IS NOT A GAME

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The mantra “This Is Not A Game” resonates deeply with the profound truth that life is fundamentally a journey of self versus self. It encapsulates the understanding that the most significant battles are internal, a continual struggle for personal growth and self-realization.

When one embraces the seriousness of this inner conflict and chooses to evolve, a transformative power is unlocked.

COMING SOON
Ebony & Ivory is a narrative based collection building upon the foundation TINAG laid on duality and self.   •  Includes written, recorded, and visual media.   •  Ebony & Ivory is a narrative based collection building upon the foundation TINAG laid on duality and self.   •  Includes written, recorded, and visual media.
ITEMS
BASCULE B DOUBLE ZIP HOODIE
PRIVATE STUDIOS Black Edition
ASPHALT ROCK TRACK JACKET
PRIVATE STUDIOS Edition
BLEUUE CURRENCY
Ebony & Ivory themed with 20+ anti-forgery technologies
HARDCOVER BOOK
Ebony & Ivory narrative with campaign imagery and exclusive access
BLEUUE JAZZ
BETA CAPSULE 2
EBONY & IVORY
A study on truth revealed through contradiction
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INFORMATION
BETA CAPSULE 2
The second release in our BETA CAPSULE Series. Focused on
FULL COLLECTION
A full ready-to-wear collection will be made available by BLEUUE in collaboration with PRIVATE STUDIOS & BETA CAPSULE
PRIVATE STUDIOS PACKAGING
Product Box | Dust Bag | BLEUUE CURRENCY | Media Package | Visual Kit | Hardcover Book
BETA CAPSULE 2

EBONY & IVORY

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Our next BETA CAPSULE, set to unveil in 2025, will be themed around Ebony and Ivory — two states of matter that often represent duality. The intention behind this theme is to highlight how growth can be achieved through this duality, with the state of contradiction serving as a unified truth. It is this truth that enables us to move forward.

A BLEUUE CONCEPT
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