SERIES 88 — Sample Capsule
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Your investment of time: 4 min
SERIES 88 — Sample Capsule
BLEUUE is not a house built on seasons or trends. It is a continuum. A system of thought expressed in fabric, silhouette, and detail. Every capsule is less about “what’s new” and more about “what is necessary.” Necessary for the brand’s unfolding narrative, necessary for the individual who seeks more than surface.
Series 88 is the latest articulation of that vision. Crafted at BLEUUE PRIVATE STUDIOS in the USA, the capsule presents a suite of garments in the brand's classic organic French Terry, each cut and finished with a deliberate hand. But to call Series 88 “just clothing” would be to miss the point. It is a study in form and duality, a link in the greater chain of BLEUUE’s storytelling, and a rare entry point into the world of BLEUUE + Co.
The Garments
At the center of the capsule are four distinct pieces, each carrying its own symbolic and technical weight.
The Visage No. 8 Tee — Crafted in 350gsm organic French Terry, this tee is an exploration of contrast and abstraction. A raw-edge application and woven label ground the front, while the back features the textured Visage graphic patch with an embroidered “8.” At the right sleeve, the embroidered B stamp completes the piece.
The 88 Hours Jersey — Also composed of 350gsm organic French Terry, this jersey is an exercise in texture and space. Suede “88” embroidery adorns the front and back, while a quilted ornamental pattern builds depth within the numbers. The cryptic BLEUUE logo is embroidered across the back, with woven tag details on the sleeve and hem. The 88 Hours Jersey is more than typography stitched into fabric — it is proof that space itself can be shaped, filled, and transformed into design.
The TINAG Heavy Tee — A continuation of the TINAG (This Is Not A Game) lineage, first introduced through the Heavy Hoodie R1–R3. This tee mirrors that message through puff print detailing across the front and back, paired with embroidered release details on the sleeve. Constructed from the same 350gsm organic French Terry, the TINAG Heavy Tee grounds the capsule in a philosophy that is central to BLEUUE: that discipline, respect, and seriousness are essential in a world that often trivializes.
The BASCULE B Double Zip Hoodie — The capsule culminates with the most versatile garment: a 400gsm French Terry hoodie. The signature B logo is split and mirrored across the zipper, outlined in satin-edge embroidery over French Terry cloth. A double zipper system allows the garment to be opened from the top or bottom, an intentional design choice for both functionality and expression. A large hood, embroidered sleeve logos, and a puff print abstraction across the back give the hoodie its presence. The BC logo is anchored at center back — a subtle but deliberate marker. The BASCULE B is not simply a hoodie; it is a structure.
Design DNA & Symbolism
Series 88 is unified by a singular material language: BLEUUE’s signature in house made Organic French Terry, developed to achieve both silky softness and lasting weight. This textile is not incidental; it is the medium through which BLEUUE chooses to express form. The garments hold structure, but they also move. They are precise yet fluid — a reflection of the dualities that define the brand’s design code.
What further sets Series 88 apart is its position as the inaugural release under BLEUUE + Co. Unlike BLEUUE’s main house collections, which are often defined by extreme scarcity and private access, +Co exists to ensure the door is not fully closed. It is an extension of the brand that allows anyone — first-time visitors, curious outsiders, or seasoned collectors — to engage with BLEUUE’s design language. Series 88 is that door opening for the first time.
To understand the capsule fully, one must consider the number at its core. Eight is not a closed circle like zero; it is a cycle with dual interlinked halves. It symbolizes motion, connection, and interdependence. Where a circle represents containment, an eight suggests a passage — a crossing point, a link that never fully resolves but continues infinitely.
For BLEUUE, this is not numerology, but in a way metaphorical. The duality represented by 8 reflects the interplay between opposites: light and dark, presence and absence, strength and fragility. And yet, in recognizing duality, one begins to perceive something beyond it — a greater truth outside the loop.
In this way, Series 88 is not just a capsule. It is a prelude. An intentional step toward BLEUUE’s forthcoming Ebony & Ivory release, where duality is not only acknowledged but dissected. Series 88 prepares the eye — and the mind — for what comes next.
Packaging & Experience
BLEUUE has always understood that presentation is as essential as product. Series 88 arrives with a layered packaging system that reinforces the capsule’s identity.
BLEUUE Currency accompanies each piece, a physical emblem of value and exchange within the BLEUUE universe.
Custom Hangtags: a trio of distinct markers, including the classic rubber BLEUUE tag, a stainless-steel embossed tag, and the BLEUUE + Co tag. Together they form a hierarchy of detail that collectors will recognize immediately.
In-store Purchases are wrapped in custom tissue and carried in BLEUUE’s signature shopping bag.
Online Orders above a threshold arrive in a classic nylon zipper bag — designed not as disposable packaging but as a reusable object in itself.
Series 88 Booklet: a printed companion that contextualizes the release within BLEUUE’s narrative, ensuring that the garment is never separated from its story.
Every detail, from stitching to wrapping, is part of the design. Series 88 extends BLEUUE’s belief that a garment is not only worn but experienced.
BLEUUE + Co was created as a bridge — open, intentional, and accessible. For those discovering BLEUUE, it offers an entry point. For existing collectors, it adds a meaningful new layer to the continuum.
be curious.
BLEUUE MEDIA , an integral division of PRIVATE STUDIOS , is dedicated to educating the BLEUUE community. It offers insights into the brand's methodologies, philosophies, and infrastructure, while providing a preview of upcoming innovations and developments.